Journal of Business and Digital Strategy

About the Journal

Journal of Business and Digital Strategy (JBDS) is a peer-reviewed academic journal dedicated to the study of business management, strategy, and digital transformation. The journal provides a scholarly platform for research that explores the integration of digital technologies into business models, organizational processes, and strategic decision-making in contemporary markets.

JBDS publishes original research articles, conceptual papers, case studies, and empirical studies that focus on areas such as digital business strategy, innovation management, e-commerce, digital marketing, fintech, entrepreneurship, organizational transformation, and emerging trends in technology-driven business environments.

The journal welcomes contributions from academics, researchers, industry practitioners, and policymakers who aim to advance knowledge in the intersection of business strategy and digital innovation. JBDS promotes interdisciplinary approaches and encourages the dissemination of insights that can inform both theory and practice in the digital economy.