About the Journal

Journal of Business and Digital Strategy (JBDS) is a peer-reviewed, open-access academic journal dedicated to advancing scholarly research in the fields of business management, strategic innovation, and digital transformation. JBDS serves as an international platform for researchers, academics, practitioners, and policymakers to discuss contemporary developments in how digital technologies shape business models, competitive strategy, and organizational performance in the digital economy.

Focus and Scope

JBDS publishes original research articles, conceptual papers, case studies, and empirical studies that examine theoretical and applied perspectives in business and digital strategy. The journal welcomes contributions in (but not limited to) the following areas:

  • Digital Business Strategy and Competitive Advantage

  • Innovation Management and Digital Innovation

  • Digital Transformation in Organizations

  • E-Business and E-Commerce Strategy

  • Digital Marketing and Consumer Behavior

  • Financial Technology (FinTech) and Digital Finance

  • Entrepreneurship, Start-Ups, and Digital Ventures

  • Platform Economy and Ecosystem Strategy

  • Business Analytics, Data-Driven Decision Making

  • Organizational Change and Technology Adoption

  • Leadership and Governance in Digital Environments

  • Supply Chain and Operations in Digital Contexts

  • Human Capital and Digital Workforce Transformation

  • Customer Experience and Service Innovation

  • Business Model Innovation and Value Creation

  • Sustainability, ESG, and Responsible Digital Business

  • Small and Medium Enterprise (SME) Digitalization

  • Global Business Strategy in Emerging Digital Markets

JBDS encourages interdisciplinary perspectives integrating insights from business management, economics, information systems, entrepreneurship, and technology studies to strengthen theoretical and practical understanding of strategy in the digital era.

Open Access Policy

JBDS is an open-access journal, ensuring that all published articles are freely available to readers worldwide without subscription barriers. Authors retain copyright of their work under a selected Creative Commons License, supporting broader dissemination of knowledge while protecting intellectual property.

Peer Review Process

JBDS implements a double-blind peer review process to maintain academic rigor, integrity, and scholarly quality. All submissions are reviewed by qualified experts in relevant fields, with editorial oversight to ensure fairness, transparency, and timely review.

Copyright Notice

Authors publishing in JBDS retain copyright over their manuscripts and grant the journal the right to publish under the chosen Creative Commons license. This policy enables open distribution of research outcomes while safeguarding author rights.

Sponsorship and Funding

JBDS operates as an independent academic journal. Any institutional support, sponsorship, or external funding received will be declared transparently in accordance with publishing ethics.

Privacy Statement

JBDS upholds the confidentiality of authors, reviewers, and readers. Personal information submitted to the journal is used solely for publication-related purposes and will not be shared with third parties without prior consent.

History of the Journal

The Journal of Business and Digital Strategy (JBDS) was founded to address the growing need for academic discussion on business strategy and digital transformation in rapidly evolving economic and technological environments. The journal aspires to bridge theory and practice, supporting impactful contributions that enhance organizational innovation and strategic decision-making in the digital age.