Focus and Scope

Journal of Business and Digital Strategis is a peer-reviewed scientific journal that publishes research articles, empirical studies, conceptual papers, case studies, and applied research in the fields of business, management, digital innovation, and strategic transformation in various organizational and industrial contexts.

The journal serves as an academic platform for researchers, academics, practitioners, policymakers, and industry professionals to disseminate scholarly works that contribute to the development of business practices, organizational strategies, entrepreneurship, and digital ecosystems.

Areas of interest include, but are not limited to:

Business, Management, and Organizational Studies

  • Business Management and Organizational Strategy

  • Human Resource Management and Talent Development

  • Operations and Supply Chain Management

  • Corporate Governance and Business Ethics

  • Leadership, Organizational Culture, and Change Management

  • Public Sector and Non-Profit Organization Management

Entrepreneurship and Business Development

  • Entrepreneurship and Startup Development

  • Micro, Small, and Medium Enterprises (MSMEs/SMEs)

  • Business Model Innovation and Value Creation

  • Social Entrepreneurship and Community-Based Enterprises

  • Creative Industry and Digital Business Ecosystems

Digital Strategy and Technology in Business

  • Digital Transformation and Digital Business Strategy

  • E-Business, E-Commerce, and Online Marketplaces

  • FinTech, Digital Payment, and Financial Innovation

  • Digital Platforms, Ecosystems, and Business Networks

  • Technology Adoption and Innovation Management

Marketing, Consumers, and Communication

  • Digital Marketing and Social Media Strategy

  • Consumer Behavior and Customer Experience

  • Branding, Market Positioning, and Competitive Strategy

  • Service Innovation and Customer Relationship Management

Economics, Finance, and Policy

  • Business Economics and Applied Economic Studies

  • Corporate Finance and Investment Analysis

  • Financial Management and Risk Analysis

  • Business Policy, Regulation, and Institutional Studies

Data-Driven and Analytical Approaches in Business

  • Business Intelligence and Data Analytics

  • Decision Support Systems in Business

  • Performance Measurement and Strategic Evaluation

  • Case Studies, Best Practices, and Industry-Based Research

Journal of Business and Digital Strategis welcomes multidisciplinary submissions from diverse fields of study, as long as they demonstrate scientific contribution, practical relevance, and strategic value for business and digital transformation.